Give customers a clearer reason to choose you.

Describe the situation in which a customer chooses a product. Briefway's question is not which software has the most features. It is how a small creative team can understand what a client has reviewed, what needs changing, and which decision is next. That specific job gives the comparison a useful boundary.

Write down the facts about your own product before looking at competitors. Include what exists today, what needs manual work, and what remains planned. The agent should use these facts as constraints. Otherwise, it may invent a convenient feature or choose a position your team cannot support.

In Integrations, confirm Public web research is available under Provided by Taploop. Then use AI setup → Set up access to my integrations and the Agent access instructions to connect your compatible agent. Include research.execute in Allowed Taploop scopes and select the research capabilities needed. Have the agent confirm their availability and source readiness before research begins. If setup or permission is missing, resolve it first.

Give the agent official starting pages for the three products. Ask it to read the relevant documentation rather than relying on search snippets alone. Keep the research boundary narrow: organizing work, reviewing status, and discussing decisions. Feature availability can depend on plan or configuration, so this example leaves pricing and plan entitlements out of the comparison.

Ask identical questions of each source: what is the main unit of work, how is progress represented, and where does discussion happen? Trello's guide describes boards containing lists and cards. Asana describes projects that organize tasks in several views. Basecamp describes project pages containing tools such as to-dos, Message Boards, and Card Tables. [1] [2] [3]

These facts do not make the products mutually exclusive categories. For example, Basecamp also documents a board-style Card Table. The agent should preserve overlaps rather than forcing every alternative into a neat but inaccurate label. When a source does not answer a question, mark it as unresolved and suggest which documentation to inspect next. [3]

A useful position connects a specific customer situation to a product capability. For the fictional Briefway, the working idea is to lead with the client-review decision rather than broad project management. A proposed sentence is: 'Keep client feedback and the next approval decision together.' This is draft positioning for the invented product, not a verified advantage over every alternative.

Ask the agent for two other options and explain the tradeoff in each. One might focus on clearer review handoffs; another might focus on keeping feedback beside the deliverable. Have the reviewer identify the screen, workflow, or documentation that would substantiate each promise. Remove any benefit that depends on a feature the product does not yet have.

Select one position and ask for a small copy set: headline, supporting sentence, three product proof points, and a call to action. For Briefway, the proof points would need to show the feedback location, the approval state, and the next person's action. A claim such as 'halve review time' would need real evidence, so it does not belong in this exercise.

Read the copy without the competitor table. A prospective customer should understand the offer without knowing the research process. Then read it beside the table and check that it does not imply competitors lack a capability merely because this small source set did not discuss it.

Share the proposed copy with the people responsible for the product and its customer conversations. Ask whether it accurately describes what a user can do. You can then plan a small comprehension exercise: show the draft to relevant people and ask what the product does, who it helps, and what they would expect after clicking the main action.

The agent can prepare those questions and summarize feedback you provide. Keep the original source table, chosen wording, and review decisions together. If the message needs repeated explanation, revise it. The completed research has earned a clearer draft and a better test; it has not established market leadership or guaranteed that customers will switch.