THE FREE TAPLOOP COURSE
Taploop
Growth Lab.
Real SaaS. Real growth problems.
One experiment at a time.
A free SaaS growth course for founders and small marketing teams. Learn how to use Taploop to research customers, choose a focused experiment, and measure what happens.
Free for everyone. No sign-up to learn.
HOW THE LAB WORKS
Follow the question.
Then follow the evidence.
Each episode will follow a real SaaS company through one growth problem. Read the guides now; videos, featured companies, and experiment results will be added as the series is produced.
- 01
Investigate
Understand the company, the problem, and the evidence.
- 02
Choose an experiment
Use Taploop to turn the question into a focused test.
- 03
Review & launch
Agree the audience, budget, and action before anything goes live.
- 04
Report what happened
Share the measured result and decide what to try next.
FOR SAAS FOUNDERS AND SMALL MARKETING TEAMS
A practical place to start.
Beginner-friendly, with a real task in every lesson. Learn customer research, positioning, customer acquisition, conversion, retention, and growth experimentation. Bring a product you’re working on and use the prompts to apply each lesson.
You can study the full course without an account. To put a lesson into practice, start with how Taploop works and check the tools you can connect. Written by Taploop.
THE CURRICULUM
Find your next growth question.
Start at the beginning, or jump straight
to the problem you’re working on.
35 lessons across 5 seasons · Written guides available now
SEASON 1 / 6 EPISODES
Find the right market
Understand who needs the product, what they will pay to solve, and how to make its value clear.
This SaaS Gets Attention—but Not From Buyers
Attracting attention from the wrong audience
Who Should This SaaS Actually Sell To?
Unclear ICP
What Problem Will Customers Actually Pay to Solve?
Unclear urgent customer problem
Users Love It—So Why Won’t Companies Buy It?
Wrong buyer or decision-maker
Can Taploop Find a Position Competitors Missed?
Weak differentiation
Turning a Confusing AI Product Into a Clear Promise
Feature-based messaging
SEASON 2 / 7 EPISODES
Get the first customers
Choose a focused route to buyers and turn research into a small, measurable acquisition experiment.
How Would Taploop Get This SaaS Its First 10 Customers?
Getting the first ten paying customers
LinkedIn, YouTube, Reddit or Outbound: Which One Should They Choose?
Choosing an acquisition channel
We Gave Taploop 20 Marketing Ideas—It Chose One
Too many growth ideas
Can Taploop Find Companies That Need This Product Right Now?
Finding buyers with active demand
Why This SaaS’s Cold Outreach Gets No Replies
Generic outbound
Where Are This SaaS’s Buyers Already Talking?
Finding communities
Can Partnerships Get This SaaS Its Next 100 Users?
Finding distribution partners
SEASON 3 / 8 EPISODES
Turn attention into pipeline
Connect useful content, clear offers, and credible proof to the next step in a buying journey.
Their Content Gets Views—but Generates Zero Customers
Content attracts peers instead of buyers
Turning One SaaS Experiment Into 20 Useful Content Assets
Inconsistent founder-led content
Taploop Builds a Complete SaaS Launch Campaign
Product or feature launch receives little attention
Can This SaaS Turn a Live Trend Into Qualified Demand?
Relevant topic starts trending
Can Buyers Understand This SaaS in Eight Seconds?
Website is confusing
Why Are Visitors Leaving Without Signing Up?
Website traffic does not convert
Replacing “Book a Demo” With an Offer People Actually Want
Offer is too vague or demanding
This SaaS Has No Proof—So Taploop Builds Its First Case Study
Prospects do not trust the company
SEASON 4 / 7 EPISODES
Diagnose the growth funnel
Find the stage that needs attention using customer evidence and consistent definitions.
Is the Product Bad—or Are the Wrong People Seeing It?
Unclear product-versus-distribution problem
Where Exactly Is This SaaS Losing Customers?
Unknown funnel bottleneck
This Founder Cannot Prove Where Any Customer Came From
Broken attribution
48 Signups, Zero Active Users: What Went Wrong?
Signups do not activate
Why Interested Prospects Still Aren’t Paying
Trials or demos do not convert
How Many Customers Are Being Lost Through Bad Follow-Up?
Leads are not followed up
Why Are Customers Leaving This SaaS?
Customers churn
SEASON 5 / 7 EPISODES
Build a repeatable growth engine
Create a practical rhythm for experiments, coordination, retention, and expansion.
Building a Weekly Growth System for a Tiny SaaS Team
No consistent experimentation process
Can Taploop Coordinate an Entire Campaign?
Campaigns stall across people and tools
The Campaign Failed—Here’s What Taploop Does Next
Marketing results do not inform the next action
Is This SaaS Charging the Wrong Price?
Pricing or packaging uncertainty
Turning Existing Customers Into a Growth Channel
Happy customers do not create referrals
Finding Hidden Expansion Opportunities Inside a SaaS
Customers do not expand
Which Vertical Should This SaaS Enter Next?
Uncertainty about the next market
BEFORE YOU BEGIN
About this free SaaS growth course.
Is Taploop Growth Lab free?
Yes. All 35 written lessons, lesson prompts, and experiment briefs are free to read without a login. Episode videos will also be publicly accessible as they are added.
Who is this SaaS growth course for?
The course is for SaaS founders, marketers, and small teams who want a practical way to investigate growth problems. It starts with customer research and positioning, then covers acquisition, conversion, retention, and repeatable experimentation.
What does each Growth Lab lesson include?
Each written lesson explains one growth problem, the evidence to gather, a step-by-step Taploop workflow, a copyable prompt, and an experiment brief with a hypothesis, action, metric, observation window, and decision rule.
Are the course videos and real company results available?
The written lessons are available now. Video placeholders mark episodes still to be produced. Featured SaaS companies, recorded experiments, and measured results will be added as the series is produced; the lesson briefs are plans to adapt, not reported customer outcomes.
Do I need a Taploop account to take the course?
No account is needed to read the lessons or copy the prompts. To run a workflow with Taploop, use a Taploop workspace and the data or connections available to you. Workspace access is separate from the free course, and external actions require your approval.
BRING YOUR OWN GROWTH QUESTION
Learn it here. Try it with Taploop.
Every lesson includes a prompt and an experiment brief you can adapt to your company. Reading and watching the course is free. To run your own work with Taploop, use your workspace and available connections.